The Effectiveness of Your Email Sends. There’s something you need to know first if you’re asking when the optimal time is to send a marketing email. There’s a lot of data on the subject with conflicting results, and one reason is that it relies on your audience and, more crucially, how you measure success.
The ideal time for people to open your emails, for example, may be different from the greatest moment for them to take action. The following is a list of the most important email metrics:
Rate of click-through
The number of persons who open a link or image in an email is referred to as the click-through rate. Because some individuals will open your email but then abandon it without engaging with it further, this number will always be lower than the overall number of emails opened.
The percentage of people who click on a link and then open it
The click-to-open rate is calculated by comparing the number of people who opened your email and the number of people who clicked on any links. This measure aids you in determining which material in your emails is pertinent to your recipients. CTOR is calculated by dividing CTR by the open rate and multiplying by 100%. Your click-to-open rate is 60% if your email has 200 clicks and 120 opens, for example.
Open rate
The open rate is calculated as a proportion of the number of people that opened your email campaign. Subject lines in emails with high open rates are succinct and to-the-point. They’re also well-suited to previews and preheader text.
Best Time to Send B2B Emails
According to studies, B2B emails for the ordinary 8-5 office worker should be sent at 10 a.m. on weekdays. Entrepreneurs and executives, on the other hand, open emails more frequently than the ordinary employee, therefore the day of the week has less of an impact. Based on open and click rates, Saturday at 10 a.m. is the optimal time for these people.
The main message here is that you’ll want to segment your B2B audience even further, possibly by job function or seniority, in order to accommodate diverse behaviors and working styles with your email sends. You might even discover that alternative times are more suitable for your list.
B2B is fantastic and all, but when selling consumer and personal items, does the time you send an email matter?
Best Time to Send B2C Emails
According to studies, there isn’t much of a variation in open rates for B2C email dispatches on different days of the week. Saturday at midnight, on the other hand, is the perfect time to perform.
Keep in mind that research vary, customer behavior is always changing, and performance differs depending on the measure you’re aiming for. Experiment with different approaches to see what works best for your audience.
Email marketing can be a difficult topic to grasp. So many industries are taking use of it and making a difference in their own unique ways.
Your readers are already interested in what you have to say. They value what you have to offer as a business, and as long as you send them emails about it, you’ll have a decent chance of getting positive results.
