Though the technologies, media, trends, and techniques may change, I’ve discovered that what ultimately leads to conversion has remained the same since people first started bartering thousands of years ago. While working with my own marketing staff, I’ve uncovered the five main tips that help develop excellent advertising and generate millions of dollars in sales for any product.
The first tip is to figure out how much something is worth.
What is the reason behind the customer’s requirement for your product? You must know the answer to that question and be able to express it to your consumer in a clear and concise manner. It makes no difference how amazing your product is if you don’t express the underlying need it will satisfy, whether it’s fashion, function, comfort, fun, or all four.
Creating an appealing story around the product or brand is frequently the first step in establishing that demand. Words, visuals, or both can be used to tell the story. This is an emotional hook that will entice the buyer to listen to the rest of your pitch.
Tip number two is to make it irresistible.
Do buyers want the product you’re offering more than the money in their pocket now that they need it? You must persuade them that your product is more valuable to them than their money. The market will tell you what price customers are willing to pay if you pay attention. When it comes to pricing, margins are vital, but customers aren’t concerned with them. They are interested in exchanging their currency for your product or service. Find the sweet spot in terms of price and start shooting.
Set a limit for yourself. Tip 3:
Customers agree that they need your product or service at this time, and the price is reasonable enough to meet their desire. But why are you in such a rush? Customers will chill off if there is no sense of urgency, and they may conclude they can live without your goods after all.
To get beyond this stumbling block, you’ll need to set a quantity or time limit. “Only one hundred left!” or “Sale ends in twenty-four hours!” are examples. With an e-mail campaign, you can send prospects reminder e-mails warning of even higher scarcity: “Sale ends in three hours!” E-mail marketing is far more effective than print marketing for this advice, which is why it is my preferred marketing channel.
Tip #4: Make a fantastic offer.
To channel The Godfather, you must present an irresistible offer to your customers. You’ve seen the TV advertising for some fantastic gizmo that will improve your life. You’ve already made up your mind. It’s a fantastic product at a reasonable price. They’ve determined that you must contact right away since either the price will rise shortly or they will run out of these fantastic products. But what do they all do to make you go for your phone and dial 911? The announcer continues, “But hold on! We’re going to throw in a second gadget for free.”
That’s the “unbelievable offer,” as I refer to the tiny extra boost. Make it appear as if it’s too good to be true. Sure, if you put in an extra item or pay the shipping costs, your margins will be less. However, because you’ll sell a lot more, you’ll make more money overall! You’re also reaching out to more customers with your items and growing your e-mail list. They’re telling their friends about the deal because it’s so good. Consider this: you’ve just given ambassadors the ability to promote your business and products or services. Is it dangerous? Sure. Welcome to the entrepreneur’s world. You can’t make it big unless you’re willing to take large risks.
Tip #5: Create a large mailing list and then repeat.
Do you want to quickly expand your customer base? Give something away. That’s how you do it. It’s completely free. A campaign for a completely free audio CD was once run by our firm. It was only necessary for the customer to request it. The cost of producing and delivering those CDs was many thousand dollars, yet the audio CD told a story, cost the buyer nothing, and piqued their interest in all of our other items. It was essentially a free product disguised as an advertisement.
Future sales from those who received the item were tracked, and the residual revenue was hundreds of thousands of dollars, significantly outweighing the costs. Doesn’t seem quite so crazy now, does it? You may use these strategies again and again now that you have a large email list or a large Facebook following.
Although the methods and channels available to you for successfully selling products and services will vary over time, these tried-and-true strategies will help you get those items out the door in any situation. If you incorporate these strategies into your marketing, you, too, may grow a huge and prosperous ecommerce business.
